From the Blog
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Blogs and articles and infographics, oh my! Choosing content can sometimes feel like choosing dinner from a seemingly endless... -
Question: if you lead a horse to water, how do you make him drink? The answer to this is the classic saying you can lead a horse... -
We’ve got some bad news. Take a deep breath. Ready? Your content isn’t performing as well as it could. Here’s... -
Well, Toto, it’s official: we’re not in Kansas anymore. And by Kansas, we mean the Mad Men world of marketing. Welcome... -
Is it content, or is it marketing? No, that’s not a trick question. It’s actually essential to how you approach your... -
It’s early o’clock in the morning and you’ve finally finished writing your blog post. Now comes the critical... -
An online presence is the difference between customers discovering your site and customers not knowing you exist. But good copywriting... -
Your website is your online storefront. The problem for many business owners is that they know how to organize their physical... -
If you’ve been trying to keep up with recent trends in digital advertising, chances are you’ve probably heard the... -
The demand for quality content is at an all-time high. As marketers struggle to keep up with the ever-increasing need for potent... -
Many of your website visitors will come just once and you won’t see them again. So, you must do your best to get the small... -
When prospects land on your website and they like your home page, what happens next? They could click to see the pages that describe... -
An explainer video can engage your audience and convince them to take the desired action within 2 to 3 minutes. But the power... -
A customer avatar or buyer persona is the starting point of any smart marketing campaign. It informs your copywriting, graphic... -
Today’s sales funnel looks and functions differently than it did just a decade ago. Historically, companies used the sales... -
Have you ever finished reading a blog post and thought you could have summed up everything inside in just a few sentences? Why... -
Copywriters are usually faced with making a tough choice: write for search engines or write for people. Granted, the ideal situation... -
Big brands with big budgets can afford to pay big celebrities to promote their products. But what about you, the small business... -
As a content marketer, identifying the value of what you’re promoting is the easy part. The challenge comes when you must... -
If you’ve ever done your own keyword research, you already know what a time-draining, mind-numbing, expensive (and sometimes... -
The phrase “You get what you pay for” gets tossed around a lot. The cheapest of the cheap can never match the quality... -
What does quality content look like in 2018? Truth be told, our opinions aren’t the only ones that matter. Google has a... -
Quality content is getting harder to come by these days. All I see on my Twitter feed and email inbox are lookalike articles that... -
Content marketing has been THE buzzword among brands and digital marketers for years now — isn’t it time for something...
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Confused about the difference between writing and marketing? You’re in good company. The line between the two is often blurred,...
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Anyone with a grasp of the language can write, but only a select few have what it takes to create web-worthy, click-worthy content...
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Content strategist is a bona fide job title, at least, according to GlassDoor and LinkedIn. But just like management consultant,...
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Are you posting good content on your blog? Or does it just look like good content? Appearances can be deceiving. Good content... -
Good quality writing can be a powerful, all-purpose tool that drives everything you need to have going on for your business.... -
Google Translate now “handles” 103 languages, but how smart is it, really? It’s part of human nature to laugh...
