Business

Is It Blogging or Content Marketing? Here’s How They Fit Together

Author: CatOn: Feb 26Categories: , , , , ,

Is It Blogging or Content Marketing? Here’s How They Fit Together

Business, Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
Is it content, or is it marketing? No, that’s not a trick question. It’s actually essential to how you approach your blog as an online marketing tool–and your online marketing vis-a-vis your blog. We’ve written left, right, and...
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How Often Should You Actually Blog? A Guide to Blog Frequency According to Science

Author: CatOn: Feb 14Categories: , , , , ,

How Often Should You Actually Blog? A Guide to Blog Frequency According to Science

Business, Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
It’s early o’clock in the morning and you’ve finally finished writing your blog post. Now comes the critical question: do you post it now or later? Because on one hand, you know you’re supposed to blog often. But on the other...
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White Paper Marketing: 5 Killer Strategies to Capture High Quality Leads

Author: CatOn: Jul 01Categories: , , ,

White Paper Marketing: 5 Killer Strategies to Capture High Quality Leads

Business, Content Marketing, Ivy League Content, Ivy League Content Blog
Many of your website visitors will come just once and you won’t see them again. So, you must do your best to get the small percentage of visitors that will convert to stick around long enough to hand you their contact information. Then, you can...
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Skip the Sales Funnel: Why You Need a Full-Fledged Content Lifecycle Instead

Author: CatOn: Mar 06Categories: , , , ,

Skip the Sales Funnel: Why You Need a Full-Fledged Content Lifecycle Instead

Business, Content Marketing, Content Writing Tips, Ivy League Content, Ivy League Content Blog
Today’s sales funnel looks and functions differently than it did just a decade ago. Historically, companies used the sales funnel to create a predictable path for revenue. But now that buyers have all the information they need at their fingertips...
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The Content Manager’s Guide to Spotting Content That Rocks

Author: CatOn: Jul 15Categories: , ,

The Content Manager’s Guide to Spotting Content That Rocks

Business, Ivy League Content, Ivy League Content Blog
Are you posting good content on your blog? Or does it just look like good content? Appearances can be deceiving. Good content often follows a visual formula, such as short paragraphs, headers, line breaks, bullets, numbered lists, and a few images sprinkled...
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The Ultimate Checklist of Questions You Should Ask Every New Customer

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It's a great resource for anyone who wants to get detailed info on branding, target audience, and goals from their new customers. I use it all the time in my line of work. 
 
-Cat

 

The Ultimate Checklist of Questions You Should Ask Every New Customer

 

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