Business

Skip the Sales Funnel: Why You Need a Full-Fledged Content Lifecycle Instead

Today’s sales funnel looks and functions differently than it did just a decade ago. Historically, companies used the sales funnel to create a predictable path for revenue. But now that buyers have all the information they need at their fingertips...
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The Content Manager’s Guide to Spotting Content That Rocks

Are you posting good content on your blog? Or does it just look like good content? Appearances can be deceiving. Good content often follows a visual formula, such as short paragraphs, headers, line breaks, bullets, numbered lists, and a few images sprinkled...
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The Ultimate Checklist of Questions You Should Ask Every New Customer

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It's a great resource for anyone who wants to get detailed info on branding, target audience, and goals from their new customers. I use it all the time in my line of work. 
 
-Cat

 

The Ultimate Checklist of Questions You Should Ask Every New Customer

 

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