Ivy League Content

What Content Marketing Is (And Why You Should Care)

If you’ve been trying to keep up with recent trends in digital advertising, chances are you’ve probably heard the term “content marketing.” This popular strategy for reaching and engaging target audiences can be extremely effective....
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Copywriting Mistakes to Stop Doing NOW and What to Do Instead

The demand for quality content is at an all-time high. As marketers struggle to keep up with the ever-increasing need for potent copywriting, the digital landscape gets muddled with a lot of ineffective and cringe-worthy copy. To help you elevate your...
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White Paper Marketing: 5 Killer Strategies to Capture High Quality Leads

Many of your website visitors will come just once and you won’t see them again. So, you must do your best to get the small percentage of visitors that will convert to stick around long enough to hand you their contact information. Then, you can...
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How to Write Irresistible Service Pages that Convert Visitors to Leads

When prospects land on your website and they like your home page, what happens next? They could click to see the pages that describe your services. Then, you have a chance to convert your visitors into customers. If you write your pages the right way,...
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How to Write an Eyeball-Snatching Video Script for Marketing

An explainer video can engage your audience and convince them to take the desired action within 2 to 3 minutes. But the power of your video lies in the quality of the script. A thorough and engaging script is the bedrock for a high performing marketing...
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Developing Buyer Personas and Connecting With Your Target Audience

A customer avatar or buyer persona is the starting point of any smart marketing campaign. It informs your copywriting, graphic design, brand messaging, and virtually every element of your marketing strategy. While it can be tedious, developing a buyer...
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Skip the Sales Funnel: Why You Need a Full-Fledged Content Lifecycle Instead

Today’s sales funnel looks and functions differently than it did just a decade ago. Historically, companies used the sales funnel to create a predictable path for revenue. But now that buyers have all the information they need at their fingertips...
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The Single Biggest Mistake Most Content Writers Make

Have you ever finished reading a blog post and thought you could have summed up everything inside in just a few sentences? Why bother writing it in the first place? Put it in a tweet and be done! This is a common problem in the content marketing world,...
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5 Quick and Easy Tips When Writing for Conversions

Copywriters are usually faced with making a tough choice: write for search engines or write for people. Granted, the ideal situation is to write compelling copy that appeals to both camps, but in some cases, choices must be made. In my experience, it’s...
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How to Grow Your Business with Micro Influencers in 2019

Big brands with big budgets can afford to pay big celebrities to promote their products. But what about you, the small business owner? Shouldn’t you be able to leverage influencer marketing like the rest of them, at least as much as your budget...
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The Ultimate Checklist of Questions You Should Ask Every New Customer

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It's a great resource for anyone who wants to get detailed info on branding, target audience, and goals from their new customers. I use it all the time in my line of work. 
 
-Cat

 

The Ultimate Checklist of Questions You Should Ask Every New Customer

 

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