What does quality content look like in 2018?
Truth be told, our opinions aren’t the only ones that matter. Google has a large say over what good content is and will award better rankings to the content it deems quality.
You might think you’ve written a masterpiece, but if it doesn’t contain these 3 characteristics, consider it nothing more than digital filler:
#1 – High-Quality Content Follows Google’s Quality Raters
What’s a Google Quality Rater, you ask?
Google uses certain guidelines to judge the quality of a piece of content. Since it can’t read and form opinions like us humans, it instead relies on low-quality indicators, including the following:
- Lack of authoritativeness or expertise
- Ads distract from the main content
- Main content has an odd or exaggerated title
- The content creator’s image or website’s image is negative
- There isn’t enough main content on the page
- The content contains dangerous links (e.g. links to malware)
Having one or more of these or other quality indicators present can lead to a lower quality score from Google.
You can view a complete list of quality indicators here.
#2 – High-Quality Content Is Shareable
One of the telltale signs of quality content is mass appeal. There’s a reason certain posts go “viral”, and that’s because enough people deemed it to be shareable.
If you aren’t getting many shares on your content, it’s not an automatic signal that your content is lacking quality. But there might be a few tweaks you can make to increase engagement or earn feedback on what your audience likes or doesn’t like about your content.
#3 – High-Quality Content Serves a Purpose
We’re well beyond creating content for the sake of having content. There’s so much digital noise and filler that it’s getting harder for companies and their content to stand out. Mediocre just will not do.
Every piece of content you publish, be it a blog post, landing page, meme, e-book, or beyond, should serve a specific purpose. Whether it’s to boost conversions or generate leads, high-quality content knows how to get the job done.
How to Turn Low-Quality Filler into High-Quality Content
If you have low-quality content on your website, either by Google’s standards or your human audience, you have two options: scrap it or fix it. In some cases, adding a call to action, authoritative links, and social share buttons can encourage your audience to reconsider their opinion of your content.
In either case, putting your content in the hands of a high-quality content expert can help ensure you get the best possible outcome for your efforts.
Could your business use a quality boost? Talk to me today about revising your existing content or creating high-level content for your business.