The Single Biggest Mistake Most Content Writers Make

Have you ever finished reading a blog post and thought you could have summed up everything inside in just a few sentences? Why bother writing it in the first place? Put it in a tweet and be done! This is a common problem in the content marketing world,...
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What Should Quality Content Cost in 2018?

The phrase “You get what you pay for” gets tossed around a lot. The cheapest of the cheap can never match the quality of a top dollar product. But should you always pay top dollar for quality content, or can too-good-to-be-true prices sometimes...
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What Does Quality Content Look Like in 2018?

Quality content is getting harder to come by these days. All I see on my Twitter feed and email inbox are lookalike articles that rehash the same tired stuff over and over. Surely there must be something new for marketers to write about… right?...
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The Content Manager’s Guide to Spotting Content That Rocks

Are you posting good content on your blog? Or does it just look like good content? Appearances can be deceiving. Good content often follows a visual formula, such as short paragraphs, headers, line breaks, bullets, numbered lists, and a few images sprinkled...
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The Ultimate Checklist of Questions You Should Ask Every New Customer

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It's a great resource for anyone who wants to get detailed info on branding, target audience, and goals from their new customers. I use it all the time in my line of work. 


The Ultimate Checklist of Questions You Should Ask Every New Customer


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