It’s 2016: Time to Upgrade Your Web Presence (and Stop Fearing It!)

What’s really holding you back from embracing new marketing ideas for your business? These 5 tips will get you beyond your fears and onto new pathways for success.

Fear plagues everyone- you’d be a robot if you didn’t possess a healthy bit of this natural emotion.  What actually matters is how you overcome your fears, not whether you have them or not.  Keeping fear at bay means eliminating obstacles so you can take all your great ideas and make them come to life.

This is true in every profession, but if you’re doing any type of marketing, branding and social media for your business, it’s even more important to embrace innovation.  Here are 5 ways to take action against the fear of new ideas so you can elevate your business’s web presence.

  • #1.  Do whatever it takes to break through obstacles and just do itThe first thing you can do for yourself is to expect fear, get used to it, and learn how to knock it down.  Know why?  Because ideas are a dime a dozen.  It’s execution that seals the deal for success.  If fact, everyone around you has new ideas all the time.  The difference between you and them is that you’ll actually make some of your ideas come to life (right?).  Most people are all talk and no walk.
  • #2.  Give yourself the freedom to fail.Fear of failure is crippling, especially when it comes to your creativity.  In this business, when you’re afraid to fail, you will more likely fail because your creative channels are blocked.Just let go and accept that some new ideas will flop.  It’s part of the creative process.  Many go so far as to celebrate failure.  After all, it’s what often happens in the pursuit of new ideas, even for the best creatives and tech innovators in the business.  Let go, embrace a certain amount of failure, and watch innovation soar.
  • #3.  Externalize your new ideas to clarify them.Don’t just ponder innovation…make it real by voicing it to your peers.  Alternatively, you can jot down your ideas in a notebook or in an app like Evernote.  Hearing your ideas out lout or reading them will push you towards clarity.There’s another benefit to externalizing your ideas: you’re practicing for when you may have to pitch them to someone.  To keep optimism up, voice your ideas to a sympathetic audience at first.  You’ll gain confidence for when the audience will someday be more critical.
  • #4.  Seek feedback.For anyone doing marketing/branding and web development, it’s crucial to get lots of feedback.  After all, you’re creating a product that, by its very nature, aims to capture as many minds as possible.  Get a variety of feedback, and then seek out opinions of people who more closely resemble your target audience.
  • #5.  Exude confidence, even if you’re not feeling it.  The mind is a tricky thing.  You can actually convince yourself that you’ve tackled your fears just by acting more confident.  Act optimistic and courageous and the mind will follow.

This really works when you’re working with a team, too.  It’s incredibly motivating to be around courageous and optimistic people.  It’s also contagious, meaning your own portrayed confidence will reflect back onto you.  It’s the perfect setup for embracing new ideas!

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