Archives for 2020

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Types of Branded Content Your Website Needs

Author: CatOn: Jul 07Categories: , , , ,

Types of Branded Content Your Website Needs

Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
Blogs and articles and infographics, oh my! Choosing content can sometimes feel like choosing dinner from a seemingly endless restaurant menu. There are so many types of branded content that could serve your website well–the trick isn’t finding...
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The Art of Writing Persuasive Content

Author: CatOn: Jun 23Categories: , , , ,

The Art of Writing Persuasive Content

Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
Question: if you lead a horse to water, how do you make him drink? The answer to this is the classic saying you can lead a horse to water but you can’t make him drink. But it’s a relevant question for marketers and business owners. Because...
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Content Marketing Mistakes You’re Still Making and What to Do Instead

Author: CatOn: May 27Categories: , , , ,

Content Marketing Mistakes You’re Still Making and What to Do Instead

Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
We’ve got some bad news. Take a deep breath. Ready? Your content isn’t performing as well as it could. Here’s the thing: if you’re turning a critical eye to your marketing analytics, you probably already know this fact. You just...
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How to Future-Proof Your Content Marketing

Author: CatOn: May 10Categories: , , , ,

How to Future-Proof Your Content Marketing

Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
Well, Toto, it’s official: we’re not in Kansas anymore. And by Kansas, we mean the Mad Men world of marketing. Welcome to the future, where data and content and digital everything are the rules of the road. And for all that your content seems...
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Is It Blogging or Content Marketing? Here’s How They Fit Together

Author: CatOn: Feb 26Categories: , , , , ,

Is It Blogging or Content Marketing? Here’s How They Fit Together

Business, Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
Is it content, or is it marketing? No, that’s not a trick question. It’s actually essential to how you approach your blog as an online marketing tool–and your online marketing vis-a-vis your blog. We’ve written left, right, and...
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How Often Should You Actually Blog? A Guide to Blog Frequency According to Science

Author: CatOn: Feb 14Categories: , , , , ,

How Often Should You Actually Blog? A Guide to Blog Frequency According to Science

Business, Content Marketing, Content Writing Tips, Copywriting, Ivy League Content, Ivy League Content Blog
It’s early o’clock in the morning and you’ve finally finished writing your blog post. Now comes the critical question: do you post it now or later? Because on one hand, you know you’re supposed to blog often. But on the other...
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The Ultimate Checklist of Questions You Should Ask Every New Customer

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It's a great resource for anyone who wants to get detailed info on branding, target audience, and goals from their new customers. I use it all the time in my line of work. 
 
-Cat

 

The Ultimate Checklist of Questions You Should Ask Every New Customer

 

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